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Wednesday, November 30, 2016

No more 'Cup' in 'Cup' Series?

No more 'Cup' in 'Cup' Series? As NASCAR says it is inching closer to landing a new title sponsor for its Cup Series, sources close to the talks said the organization has been pitching prospects on a deal without the word "Cup" in the new name. In at least some sales pitches, NASCAR has referred to the Cup Series as its "premier series" with no reference to the word "Cup," which would represent a notable brand change if it comes to fruition. Whether NASCAR had pitched any companies on a deal that would keep "Cup" included was unclear. NASCAR declined comment when asked about its sales process. NASCAR, which has yet to announce its new partner, has referred to its top series as the "(blank) Cup Series" since '71, with former partners being Winston, Nextel and Sprint. Sources in recent weeks have said Monster Energy is in advanced talks to replace Sprint, but the status of those talks could not be determined.(in part from theSports Business Daily)(11-30-2016)

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