Budweiser to Sponsor Speedweeks and Duel At Daytona Beginning in 2013
ST. LOUIS AND DAYTONA BEACH,
FLA. – Budweiser and Daytona International Speedway today announced the
beer brand will take on an enhanced role in NASCAR’s season opening
festivities.
Beginning with the 2013 season, Budweiser
will become the official title sponsor of Speedweeks –the ten-day
stretch of stock-car races from the Shootout to the Daytona 500®.
Budweiser also will secure entitlement of the Budweiser Duel at
Daytona, two 150-mile qualifying races that determine the starting
lineup for the Daytona 500. These enhancements to Budweiser’s
partnership with DIS will replace the brand’s existing entitlement of
the season-opening, non-points Shootout.
“Speedweeks at Daytona International
Speedway marks the official start of the NASCAR season, and the
opportunity to expand our presence throughout the ten-day event puts
Budweiser even more in the thick of it all,” said Brad Brown, vice
president of sports & entertainment marketing, Anheuser-Busch. “The
Shootout has been an important element of our NASCAR program for 34
years, but this opportunity to enhance our partnership makes Budweiser
even more relevant to our consumers as well as the fans of the Daytona
500.”
As part of the sponsorship, Budweiser will
also receive the presenting sponsorship of the Daytona 500 pre-race
broadcast show. The brand will also receive increased access for
consumer hospitality events, including naming rights to the 5th Turn
hospitality area throughout Speedweeks.
“Budweiser is the
longest running active partner with Daytona International Speedway and
we are incredibly excited to enter this new chapter with them in 2013,”
said Daytona International Speedway President Joie Chitwood. “The
opportunities created by this enhanced partnership are compelling and
our fans will benefit the most. The intensity and fun atmosphere that
Budweiser brought to the Shootout for so many years will be taken up
several notches as they assume a much broader role during Speedweeks and
‘The Great American Race.’ ”
About Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer
sales to retailers. The company brews the world’s largest-selling
beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent
share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a
major manufacturer of aluminum cans and has been a leading aluminum
recycler for more than 30 years. The company is a wholly-owned
subsidiary of Anheuser-Busch InBev, the leading global brewer, and
continues to operate under the Anheuser-Busch name and logo. For more
information, visit www.anheuser-busch.com.
About Daytona International Speedway
Known as the “World Center of Racing,”
Daytona International Speedway has activity nearly every day of the
year hosting stock cars, sports cars, motorcycles and karts. Daytona
International Speedway has at least eight major race weekends a year
with premier events such as the DAYTONA 500, the Coke Zero 400 Powered
By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At
Daytona sports car event, the Daytona Supercross By Honda and the
Daytona 200 motorcycle classic. In addition, Daytona International
Speedway showcases daily track tours and is home to the winning Daytona
500 car.
Fans can stay connected with Daytona International Speedway on Facebook (www.facebook.com/DaytonaInternationalSpeedway) and Twitter (www.twitter.com/disupdates) and fans can also follow NASCAR (@NASCAR) and hashtags #NASCAR and #DAYTONA500.
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