NASCAR Digital Media And YouTube Team Up

NASCAR Digital Media And YouTube

Team Up To Provide Full-Length Race Replays

Complete Replays Of NASCAR Sprint Cup Series Races Now Available

On NASCAR’s YouTube Channel For The Chase For The NASCAR Sprint Cup

DAYTONA BEACH, Fla. (September 23, 2014) — Do you ever wish you could re-watch the bold passes and precise pit stops that secured your favorite driver a win during the Chase for the NASCAR Sprint Cup™?

For the first time ever, YouTube^® and NASCAR Digital Media have collaborated to give race fans the chance to relive every moment of NASCAR^®’s completely revamped playoffs. For the remainder of NASCAR’s postseason, fans will be able to view full-length replays of NASCAR Sprint Cup Series™ races on NASCAR’s official YouTube channel, free of charge.

Complete race replays of each Chase for the NASCAR Sprint Cup race broadcast will be available at www.youtube.com/NASCAR each week following the event. Fans may visit the playlist entitled, “Full NASCAR Sprint Cup Series Race Replays – 2014” on the channel’s landing page to access the videos.

“Enhancing the fan experience through NASCAR’s digital properties is at the core of everything we do, and providing free, full-length race replays on YouTube gives our fans another easy way to interact with the sport,” said Colin Smith, managing director of NASCAR Digital Media.

NASCAR Digital Media launched a completely redesigned digital platform in January 2013, which included a brand new YouTube channel. Since then, NASCAR Digital Media, in collaboration with the league’s Entertainment Marketing team, has provided NASCAR fans with fresh content through integrations with YouTube stars, such as the creators of the Canadian cooking show Epic Meal Time, the family-friendly EvanTube and Ultimate Frisbee player Brodie Smith. NASCAR Sprint Cup Series race replays are a part of the league’s overall strategy to make NASCAR’s digital properties the premier destination for NASCAR content – before, during and post-race day.

“Having full NASCAR races on YouTube for the first time will be a big win for fans around the world, letting them watch anywhere on any device,” said Claude Ruibal, YouTube’s Global Head of Sports Partnerships.  “On YouTube, NASCAR Digital Media is now able to connect even more of their fans with the sport they love.”

The next Chase for the NASCAR Sprint Cup race will be the AAA 400 at Dover International Speedway on Sunday, Sept. 28 at 2 p.m. ET. The race will broadcast live on ESPN, WatchESPN, MRN and SiriusXM NASCAR Radio, with additional coverage on NASCAR.com.