NASCAR Unveils New Brand Identity, Premier Series Name and Mark
Premier Series to Be Named Monster Energy NASCAR Cup Series Beginning in 2017
DAYTONA BEACH, Fla. (Dec. 19, 2016)
–- NASCAR today unveiled a new official brand identity which will
replace the bar mark used by the sanctioning body since 1976. The
announcement was made in conjunction with the news that Monster Energy
NASCAR Cup Series™
will be the new name of the sport’s premier series beginning January 1, 2017.
The new brand mark and Monster Energy NASCAR Cup Series mark, which prominently features the iconic Monster Energy
logo, together represent a new era in NASCAR and were first shared today across NASCAR social and digital media channels.
The
NASCAR brand identity has been in development since early 2016 as part
of a broader effort to refresh the
NASCAR brand. It was designed to pay tribute to the storied history of
NASCAR, incorporating elements of all four previous marks since the
company’s inaugural season of 1948.
“Our
new NASCAR mark is modern, timeless, and embraces the heritage of our
sport,” said Jill Gregory, NASCAR senior vice president and chief
marketing
officer. “It was important for us to recognize our history and
implement a piece of each previous mark in the new design. Our goal was
to evolve the sport’s visual identity to make it concise, relevant and
functional, while respecting and maintaining the unique
qualities of the original mark.”
The first Monster Energy NASCAR Cup Series points race will be the 59th running of the Daytona 500
at Daytona International Speedway on Feb. 26 (2 p.m. ET, FOX, MRN and SiriusXM NASCAR Radio).
Tickets are available at
NASCAR.com/tickets.
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