International Speedway Corporation (ISC) Announces New Multiyear,
Multi-Track Digital Media Partnership with Ingenuity Sun Media (ISM)
~ ISM to Own Digital Video Board Naming Rights at all ISC Motorsports Facilities, including Homestead-Miami Speedway ~
DAYTONA BEACH, Fla.
– International Speedway Corporation (ISC), owner / operator of 13 of
the nation’s major
motorsports entertainment facilities, including Homestead-Miami
Speedway, today announced its partnership with ISM, a pioneer and leader
in sports venue digital activation, to form
ISM Vision Powered by BoldVu®, the World’s Largest
360-degree Digital Engagement Venue Network. The new technology will
debut during Speedweeks, beginning February 18 and running through the
59th DAYTONA 500 on February 26, at Daytona
International Speedway. In addition, ISM Vision Powered by BoldVu®
will be employed at all ISC facilities beginning in 2017, which
includes NASCAR’s championship races at Homestead-Miami Speedway,
November 17-19.
“I look forward to working with ISC to revolutionize fan engagement at large sporting venues,” said ISM CEO Nelson Martinez. “ISC’s long and distinguished history in motorsports, its power as a brand and distinctive collection of key sports venues, is the ideal partner for ISM’s far-reaching and ambitious rethinking of how to better engage with and improve the fan experience.”
ISC’s trackside network of modular, large-format digital video boards will become
ISM Vision Powered by BoldVu®. Displaying thrilling racing action, driver interviews and promotional content,
ISM Vision Powered by BoldVu® will also be fully
integrated with each track’s and Motor Racing Network’s (MRN) mobile app
allowing fans to utilize way-finding technologies, and realize
real-time traffic and weather alerts and event schedules.
The ISM platform allows for a more integrated marketing experience and
provides rich onsite activation opportunities. In addition, ISC and its
advertisers and partners will benefit from expanded consumer analytics
and for the first time, consumer insights
on fan behavior, campaign engagement and the overall visitor
experience.
“We
are very excited about the long-term partnership with ISM to reinvent
our digital video boards across the enterprise,” said ISC CMO Daryl
Wolfe. “Our modular program puts the fans first
and ISM has gone above and beyond to create an even more entertaining
product which continues to improve the overall fan experience.”
Manufacturing
Resources International (MRI), the technology leader in outdoor LCD
displays, has partnered with ISM to be the cornerstone sponsor of
ISM Vision Powered by BoldVu® at all ISC facilities. ISM Vision, Powered by BoldVu®,
will include nearly 200 IP-connected digital displays, including each
track’s large-format digital screens and dozens of 86-inch BoldVu®
displays. Initially
temporary, these displays will become permanent by the end of 2017.
“The
ISM platform is a fan-focused technology that allows the venue,
sponsors, and teams to interact in a way they have never been able to
before,” said Jeff Hutchins, president of ISM.
About ISC
International
Speedway Corporation is a leading promoter of motorsports activities,
currently promoting more than 100 racing events annually as well as
numerous other motorsports-related
activities. The Company owns and/or operates 13 of the nation’s major
motorsports entertainment facilities, including Daytona International
Speedway® in Florida (home of the DAYTONA 500®); Talladega
Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond International Raceway® in Virginia;
Auto Club Speedway of Southern CaliforniaSM near Los Angeles; Kansas
Speedway® in Kansas City, Kansas; Phoenix International Raceway® in
Arizona; Chicagoland Speedway® and Route 66 RacewaySM
near Chicago, Illinois; Homestead-Miami SpeedwaySM in Florida;
Martinsville Speedway® in Virginia; Darlington Raceway® in South
Carolina; and Watkins Glen International® in New York.
The
Company also owns and operates Motor Racing NetworkSM, the nation's
largest independent sports radio network and Americrown Service
CorporationSM, a subsidiary that provides catering
services, and food and beverage concessions. In addition, the Company
has a 50 percent interest in the Hollywood Casino at Kansas Speedway.
For more information, visit the Company's Web site at
www.internationalspeedwaycorporation.com.
About ISM
ISM Vision, Powered by BoldVu®
embodies marketing and technology aligned to develop intelligent
solutions which create new ways to engage visitors at thousands of
locations inside and outside of large sports and entertainment venues.
ISM uses the latest technology to incorporate valued
fan functionality with at venue activation in a way that brings value
to fans, venue owners, and advertisers. For more information about ISM
Vision, Powered by BoldVu®, pl
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