Thursday, March 8, 2012
Infineon dropping naming-rights deal with Sonoma
Infineon dropping naming-rights deal with Sonoma: For the second
time in recent years, a Speedway Motorsports Inc. facility has lost its
naming-rights sponsorship. On Tuesday, it was reported that Infineon
Technologies is pulling its name from the Sonoma, Calif., road course
when its contract expires in May. The track was known as Sears Point
Raceway until June 2002, then Infineon Raceway until this week. The
10-year deal was reportedly worth $34.4 million to SMI. Vice president
for marketing and communications John Cardinale told the Sports Business Daily
that the speedway has several companies interested in assuming the
naming rights. "There are three or four companies we're talking to," he
said. "I wouldn't say they're ready to sign, but they're certainly
interested. After the 2009 NASCAR season, Lowe's Home Improvement
Warehouse Inc. chose not to renew its naming rights at what was known
before--as it is now--as Charlotte Motor Speedway. The track had been
called Lowe's Motor Speedway since the 1998 season. With Lowe's and
Infineon pulling their naming rights, the only NASCAR track that still
has a commercial sponsor is Auto Club Speedway in Fontana, Calif.(Autoweek)(3-7-2012)
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